Since we began incorporating plastics into our daily lives we’ve produced some 9 billion tonnes of plastic. Nearly all regardless of recycling still exists today.
Blue Ocean, led by a highly innovative global team, has developed an incentive-based system that unites all the parties in the value chain to create a truly sustainable, easy and rewarding solution to post-consumer packaging and food waste. One that will provide a wholesale shift towards recycling, reduction, and reuse of waste.
A new way to engage with customers, attain social currency and create lasting environmental benefits.
In Customers Hands
Blue Ocean Smart Bins
Blue Ocean Marketplace
Recycled into Compost
Plastic pollution is a global crisis
Out of 37,000 McDonalds restaurants 10% currently have access to recycling
The New Plastics Economy
150 million tonnes of plastic now leaked into the ocean the plastic environmental problem has grown to ‘enemy of the planet’ status.
The Center for the Circular Economy; The World Counts; Bloomberg
Throwaway plastic packaging is a US$290-billion a year business
Source: Environmental Science & Technology 2
The Yangtze River alone dumps around 1.5 million metric tons of plastic waste a year into the Yellow Sea.
Environmental Science & Technology 1
Up to 95 percent of plastic in the world’s oceans pours in from just 10 rivers with 8 of those in Asia (with 2 in Africa)
Ellen MacArthur Foundation 2
Only around 14% of plastic packaging is recycled. Most is burned, buried, or simply allowed to leak into land and oceans.
Single-use plastics such as the 600 billion cups and 5 trillion bags distributed yearly are of major concern.
Ellen MacArthur Foundation
This year alone an estimated 360 million tonnes of plastic will be produced while production is projected to triple by 2050.